The appetizers? “To die for.” The setting? A posh museum gallery. The crowd? Female partners of a prominent law firm and the ‘C’-level women they want as clients.
The problem? The price tag of this marketing event includes five digits, and little to no marketing is going on.
I’m all for the soft sell — and for building relationships. That said, women don’t know how to market to other women. I’ve been to enough of these “women’s events” over the years to know that my latest experience is typical of what happens at these things –- regardless of the sponsoring firm.
Here are some ways to increase your ROI from women’s events hosted by your firm’s senior women: