The Mentorist


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Message in a Bottle: How to Get People to Read Your E-Mails

E-mail may be dead when it comes to communicating with your teenage kids, but in the business world it’s alive and kicking.

Like teenagers and texting, business people tend to opt for e-mailing even when the person they’re sending to is right next door. The result of all this keyboard clicking is inboxes bursting with unread messages.

For the moment, let’s leave aside the question of how to manage all the “stuff” coming into your inbox. Instead, let’s focus on how – when you’re the sender of the “stuff” – to increase the chances that your e-malls will get read.

Getting read requires getting opened. If you happen to be the CEO or managing partner, most everyone is going to open the e-mails you send. (Job security could hinge on it.)

But, for the rest of us, the trick to getting opened depends entirely on what you choose for your e-mail’s subject line.

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